Towel Day

(Douglas Adams Picture)

A tribute to Douglas Adams

1952 - 2001

You sass that hoopy Douglas Adams? Now there's a frood who knew where his towel was. You are invited to join your fellow hitchhikers in mourning the loss of the late great one. Join in on towel day to show your appreciation for the humor and insight that Douglas Adams brought to all our lives.


The pictures from Towel Day participants have been rolling in! Check them out here, and don't forget to email your own pictures of your Towel Day participation to!

What do I do?

Carry your towel with you throughout the day to show your participation and mourning.

When do I do it?

May 25th, 2001

Where do I do it?


Why a towel?

To quote from The Hitchhiker's Guide to the Galaxy,

A towel is about the most massively useful thing an interstellar hitchhiker can have. Partly it has great practical value - you can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta; you can lie on it on the brilliant marble-sanded beaches of Santraginus V, inhaling the heady sea vapours; you can sleep under it beneath the stars which shine soredly on the desert world of Kakrafoon; use it to sail a mini raft down the slow heavy river Moth; wet it for use in hand-to-hand-combat; wrap it round your head to ward off noxious fumes or to avoid the gaze of the Ravenous Bugblatter Beast of Traal (a mindboggingly stupid animal, it assumes that if you can't see it, it can't see you - daft as a brush, but very ravenous); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough.

More importantly, a towel has immense psychological value. For some reason, if a strag (strag: non-hitch hiker) discovers that a hitchhiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, face flannel, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitchhiker any of these or a dozen other items that the hitchhiker might accidentally have "lost". What the strag will think is that any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is is clearly a man to be reckoned with.

Let us know!

We want to know who you are and that you're participating in Towel day. Drop us a line and let us know if you're going to participate. And when you have, feel free to send us pics to prove that you know where your towel is!

Also, if you want to help get the word out about Towel Day, please use this banner, and link to this site (

Towel Day Banner

Frequently Asked Questions!

We've had lots and lots of email from all over the world. Many of you seem to have similar questions.

The 25th of May has no DA significance. Why did you pick that day to celebrate?

Towel Day was intended to be a wake. A way of showing respect for the passing of this most hoopy frood. It was first slated for one week after his death, but that didn't give us nearly enough time to get the word out. So we moved it to two weeks after his death.

This question also appears in the form, "But, why not 42 days after his death?" Again, it's all about timing, 42 days is a long time in the history of the Universe, so we were concerned that the enthusiasm would vaporize like a planet in the path of a Vogon Constructor Fleet.

Some people still won't just give up, and ask "But, why not on Thursday, since that's when the trilogy begins? Well, we didn't think about that until the idea had already exploded across the Internet. I could never get the hang of Thursdays, anyway.

If you have any other questions about why Towel Day is on May 25, instead of (insert date here), feel free to consult your Guide.

Should I really carry a towel all day? It might be embarrassing!

Yes, you should really carry a towel with you all day. You might get teased or looked at weird, but then you can just hide behind your towel until the offensive people go away. (These people are mind-bogglingly stupid and think that if you can't see them, they can't see you-daft as a bush, but dangerous otherwise.) Seriously, if you're still in school, explain to your teachers what you're doing. They'll probably appreciate the gesture to a great literary mind. In fact, tell them ahead of time. They just might surprise you by bringing a towel too.

Perhaps some places of employment won't be as understanding, but give it a shot. If someone asks what you're doing with a towel, tell them to go buy the book!

Can we do this again next year?

Check out the Happy Adams Day site. Happy Adams Day is set for Feb. 11, the 42nd day of the year. Not sure if we should have two separate days or combine both "Happy Adams Day" and "Towel Day" next year. You can discuss it at The Towel Day Discussion Forum.

Shouldn't we make this a fund raiser for Douglas Adams' favorite charities?

If you like... Dian Fossey Gorilla Fund and Save The Rhino.

Email Us

Please feel free to email us at

This page is provided by your friends at The Binary Freedom Project Network.