Douglas Adams
Douglas Adams, picture courtesy of Jill Furmanovsky
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Towel Day is an annual celebration on the 25th of May, as a tribute to the late author Douglas Adams (1952-2001). On that day, fans around the universe carry a towel in his honour.

I love Douglas Adams! How can I get involved?

  • Help spread the word about Towel Day (#towelday): tweet, blog, post in forums, share a link in Facebook, make art, etc.

  • Tell us about events you organize on Towel Day, and we will announce them here!

  • On Towel Day, carry a towel. Where? Everywhere.

  • Proudly show the world you've observed Towel Day! You can post your picture and watch others' on the Facebook page or in the Flickr group. Videos are cool there too, as well as on YouTube.

Towel Day 2019 Ambassador

The people have spoken! Congratulations to Kate, this year's Towel Day Ambassador!
To help her with her enormous responsibility, Stefan will assume the role of regional TDA for Europe, Asia and Africa, and Amanda will care for North and South America, Australia, and Antartica.
If you missed this year's contest, go to the contest page NOW and like it so next year you won't miss it:

What is happening on Towel Day 2019?

This list is just starting. Please mail us and we will add your event!


  • Cosmic Encounters is a science fiction–themed strategy board game. In 2018 they held a Towel Day contest. Sniveler won, with help from Cosmic fan Ian Allen (who conjures up fun for gamers at Seventh Son Games).
    On Towel Day 2019, the winner of the Cosmic Encounter Alien 2019 Towel Day Contest will be announced at the Museum of Science Fiction Escape Velocity Con which is hosting the first Annual Cosmic Encounter Galactic Championship Tournament.
    Towel Day Contest Rules - His and Her Honorable Judges proclaimed that any and all Cosmic Encounter aliens would participate in Towel Day under the caveat that an Alien - Towel connection must be:
    • Emailed to
    • Concocted by an Earth Human
    • Posted to social media with the tag #cosmicalientowelday
    • Be Human
    • Chose any of 197 Cosmic Aliens
    • Submit as many as you want for any number of aliens
    • Write, or draw, or video, or read or submit any combination for your alien / towel connection
    • Post anytime before May 28, 2019
    • Winner: The aliens will decide on the winning post with the winner to receive whatever is revealed in the May 25 SURPRISE ANNOUNCEMENT
    Submit your entry now!
  • In Turku, there is a Towel Day related programme at the Studio room of the Turku City Main Library. The Studio is in the new building, close to the main entrance. At 13:00 the 2005 movie adaptation of the book is shown. After the film you are welcome to attend a workshop to get your own Towel Day 2019 badge and bookmark. During the Towel Day week, the library will also hold a Douglas Adams themed exhibition at the Literature and Arts department. It will be moved to Studio on Towel Day.
  • But there's more: also in Turku, from 18.00 Towel Day will be celebrated for the fourteenth time in Cosmic Comic Cafe.
    Ancient writings claim that this is the oldest ongoing bad poetry night on Towel Day; they started in 2006!
    Their poetry night is not a competition. Poems will be churned out by the audience on the spot and immediately be recited aloud by the representatives of the Pan-Galactic Poetry Recitation Office(tm). If you want to read out your poem yourself, you're welcome to.
    There are half an hour long poetry shows every hour, beginning at 18:00.
    At 23:00 there will be a competition, possibly in the form of a towel catwalk show (to be confirmed later). Prizes include petunias, toy whales, and beer.
    The one man 8-bit synthesizer assembly line euroSIDious will provide musical background for the evening.
    Bring your towel with you, dull your pen and let your large intestine throttle your brain. The towel will also give you a discount on Pangalactic Gargle Blasters.
    While waiting for Towel Day, The Finnish Towel Day site will be publishing daily horrible poems dug up from the last year's archive, and introducing Towel Day activities around the globe. There's also a Finnish Towel Day Facebook page.
  • In Hamburg, at 17:42, Towel Day will be celebrated for the fifth year in a row at the Platz ohne Namen. All life forms are welcome to come share some Pangalactic Gargle Blasters, listen to readings, get scientific enlightment about surfing a gravitation waves, 42 peanuts & all the rest.
    The organisers still accept submissions in form of more Adams readings, Vogon poems, towel origami, intergalactic lectures & planetary workshops, please contact them via their webpage. Things are going to happen if you make them happen. Bring your towel and lawn chair and don't panic!
  • In Verden, geocachers gather at the Pommes-Priest from 17.00 until 18.00 to pay tribute to Douglas Adams and talk about their hobby. Please bring a towel or a bathrobe. Details and RSVP on
  • In Stuttgart, the Carl-Zeiss Planetarium offers free admission to the 15:00 and 16:30 screenings for all visitors who carry a towel on May 25th, 2019. Non-towelers are charged the regular admission fee for planetarium shows. Paper towels or other provisional gear are not accepted. A limited supply of adequately designed "Don't-Panic-towels" is offered for sale at the planetarium (no obligation to buy). The address of the Planetarium is Willy-Brandt-Str. 25, 70173 Stuttgart. More info
  • In Limerick, Belltable proudly presents "Don't Panic! | Belltable Towel Day", a three hour tribute to Douglas Adams.
    It starts at 7.42pm (you know why!) Tickets are €18/€16/€10*
    * If you arrive wearing/openly carrying a towel, your ticket will be €10
    Don't miss this evening of intergalactic travel, directed by Tara Doolan with an eclectic ensemble of actors!
    Details and tickets here
  • Like every year, Italian Douglas Adams fans can join the Italian online event where they can find each other to celebrate together. Here you'll find links to Italian cities where Towel Day will be celebrated. People from other countries are welcome to join this online event and submit their pictures.
  • In Rome, hitchhikers are getting together at Piazza Vittorio Emanuele II, the only place so multicultural that a group with towels on their shoulders should go unnoticed, even when in bathrobe and slippers. At the time of writing, the time for the event was "17:42-19:42", but more info was to follow. Details and RSVP on Facebook.
  • In Turin, Towel Day is celebrated at Six Nations Murphy Pub from 19.42: "You are all invited to the Six Nations Murphy's Pub at Corso Vittorio Emanuele II 28 for drinking, eating and chatting about our intergalactic journeys. Be sure to prepare a poem worthy of a Vogon, there will be a reading and the one voted the worst will win a nice tribute!" Details and RSVP on Facebook
  • In Rotterdam, get ready for for the fifth edition of the Towel Day/Glorious Revolution event, which will feature Pangalactic Gargle Blasters, Vogon Poetry Contest, Dwarfish Battle Bread Battle, Elvish Impersonation Contest, Dirk Gently's Holistic Treasure Hunt and much, much more! Prizes galore! "For truth, justice, freedom, reasonably priced love, and a hard boiled egg!" Bring a towel, wear the lilac. In honour of Douglas Adams and Terry Pratchett. Details and RSVP on Facebook
  • In San Sebastián, Egia library celebrates Towel day for the fourth year. Like other years, they will put up informative posters about Towel day, propose science fiction as theme of the month, and on May 25 the librarians will bring a towel. There will be a raffle for library users. Two years ago the prize was a towel (for galactic hitchhiking), last year there was also an umbrella. This year they will distribute cups that you can use to drink coffee, tea, or (recommended) a substance from the Nutrimatic Drinks Dispenser that is almost, but not quite, enterely unlike tea.
  • A week before Towel Day 2019, you can get in the mood by attending a theatrical production of Dirk Gently’s Holistic Detective Agency! (16-18 May in Kings Langley, Hertfordshire). Tickets are £13 & £11.
    According to director Sally-Anne Rafferty: "If you can answer yes to the following questions then you MUST come and see this show…. Do you like theatre? Do you like to laugh? Do you like any of the following… Douglas Adams, pizza, cats, aliens, Samuel Taylor Coleridge? And erm, do you know someone in the show? Come and see it!!! And bring all your friends – you won’t regret it."
    Full details and tickets can be found on their website and on Facebook
  • In Cambridge Towel Day 2019 is celebrated with a succession of three very worthwhile events:
    • At 12.30 there is a Douglas Adams walk, led by David Haddock. This is a free event, no ticket needed, just join in. "See where Douglas Adams was born, where he went to University, where the "biscuit incident" took place, where the TARDIS landed in Shada, and more! We walk about three miles, but stop at various places to point at Douglasy things over a couple of hours." The walk finishes in time for the Talks and Stand up for Towel Day (more below). Details and RSVP on Facebook
    • At 16.00 Towel Day Talks are starting at the Blue Moon:
      • An interview with the two remaining members of Douglas's sketch troupe Adams-Smith-Adams: Martin Smith and Will Adams!
      • A chat with David Learner, who played Marvin on stage and screen.
      This is a ticketed event, get your tickets here. Talks will finish by 6pm to leave time for food because...
    • At 20.00 the annual stand up comedy gig Stand Up for Towel Day takes place at the Blue Moon. Programme:
      • Investigative journalism from Steve Cross
      • The second annual Vogon poetry anti-slam, hosted by our laureate, Cerys Bradley.
      • Towel fighting with Paul Duncan McGarrity.
      • Fan fiction by Declan Kennedy and Jonathan Hearn.
      • One Adams and the Smith of Adams-Smith-Adams perform some of their early sketches.
      This is a ticketed event, get your tickets here.
      MORE hoopy acts to be announced, line up subject to change.
      There will be PRIZES for the best costumes - if in doubt, wear a dressing gown. And Pan-Galactic Gargle Blasters courtesy of our hosts, the Blue Moon and Andy Mil of the Cocktail Trading Company, who gave us his recipe for the first towel day in 2017. Please gargle responsibly.
      Details, updates and RSVP on Facebook
      In partnership with Cambridge Skeptics. All proceeds to Save the Rhino International. 18+. No strags.
  • In Manchester, on May 24th and May 25th, see the special Towel Day performance of the stage play "WE APOLOGISE FOR THE INCONVENIENCE" about Douglas Adams struggling to finish writing So Long, And Thanks For All The Fish. Watch the trailer. Venue: 3 Minute Theatre.
    Other dates:
    • Brighton Fringe 21, 22, 23 May
    • Edinburgh Fringe 9-16 August
  • In Bracknell, staff at Norbain (distributor of ip, cctv, access control and intruder detection solutions) is encouraged to bring towels and blankets that will be donated to local RSPCA shelters. They will be informed with posters and e-mails about this special day.
  • In Palmyra (PA), there will be a free outdoor screening of The Hitchhiker's Guide to the Galaxy movie. Bring your towel! Details and RSVP on Facebook (thank you Amanda, regional Towel Day Ambassador for North & South America, Australia & Antarctica)
  • In New York, Cathryn Jones has her birthday on May 25th! On Towel Day 2018 she donated 42 towels to local charities who need them (domestic violence shelters, etc.). This year she'll do it again but she's now also involving other people who want to donate towels. She writes "Hope this inspires others to think of outreach programs! I sure am excited to deliver the towels in May! Happy Towel Day and Dont Panic!"

Know something we don't? Please mail us!

Looking for inspiration for your Towel Day celebration?
Check out what other hoopy froods have come up with in the past

Thank you for being part of this & always remember: DON'T PANIC

This site is not endorsed by or associated with the Douglas Adams Estate,,, ZZ9 Plural Z Alpha, Pan MacMillan, Penguin Group, Hyperion Books, Flickr, YouTube or any other organisation. It is run by a bunch of Douglas Adams loving ape descendants who thought it was a shame that this domain was parked, and bought it. They are not liable for any incorrect information - the information on this site is provided in good faith, but may be inaccurate. Don't panic.
info at towelday dot org

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