She was supported by Crystal, the North American Towel Day Ambassador, and Philipp (the hoopy frood who brings Towel Day to Austria every year), European Towel Day Ambassador. Congratulations to them!

TOWEL DAY IN SPACE

We were very excited to present this Towel Day video recorded by ESA astronaut Samantha Cristoforetti in space, on the ISS, and released while she's still there. Douglas Adams' work is read in countries all over the world, but now it has also been read IN SPACE! How cool is that?

Samantha was part of space station Expedition 42/43. Have a look at their brilliant mission poster, on which she's wielding the POV gun. She's a hitchhiker's guide fan!
You can follow her on Twitter and on Facebook. If you wanted to salute her when the ISS passed above your head, you could check here the times for your location. (thanks for the tip, David in Bali!)

VIDEO GAME

Check out this brilliant Towel Day video game created by some really hoopy froods... [warning: at the time of writing worked on pc, but not yet on mobile devices] Click this picture to play:

We're pretty excited about it. The game is an adaptation by Eran Mendel and Oren Mashkovski of their 2011 towel day animated promo. To turn it into a game, they've joined forces with programmer Elad Silver and sound designer Uri Kalian. Great work, guys!

ARGENTINA

• In Córdoba there was a private party. Towel Day was on a national holiday there and they were having lunch with a traditional "locro", which is sort of a delicious spicy pumpking stew, and hot cocoa, also a custom on national holidays. Of course there were thematic cookies and cakes, and they brought their towels.
• You could find hoopy froods from Cordoba here on Facebook.
• In Rosario, Rosana continued the yearly tradition by throwing a private Towel Day party, even though she got married that weekend! She was considering a public Towel Day event, but in these circumstances it would have been difficult. Our sincere congratulations!

• In Warrnambool (Victoria), the Warrnambool Ukulele Group marked Towel Day by inviting all hoopy froods and froodettes to their regular Monday night strum fest at 7pm in the Royal hotel. Pan galactic gargle blasters were to be drunk (well maybe a cup of tea or two), electronic thumbs stuck out, fish poked into ears and towels wrapped tightly around head so to muffle the sounds of WUG totally ruining perfectly innocent songs by incongruously replacing the lyrics with the word "TOWEL" even if it doesn't fit. These Towels are made for drying? (These boots are made for walking) Fluffy Towels (Pearly shells)? Your Cheating Towels (your cheating heart)? and it only got worse from there.... More information on their website.

• In Bregenz, there was "The Zaphod Beeblebrox re-election campaign". This year every frood with a towel could become Zaphod! They started at 19:00 o'clock at the "Platz der Wiener Symphoniker", in front of the Bregenzer Festspielhaus. They read from the book and had a Zaphod-Display you could stand behind and take your personal picture as THE PRESIDENT. As every year there were towels, peanuts, beer and a Petunia pot. Details and RSVP on Facebook.
• In Vienna, the planetarium offered free admission to some shows on May 25, 2015 for anyone who brought a towel.
• In Innsbruck, geocachers were celebrating:
  19:49 Offizieller Event-Beginn
  20:00 Ansprache inkl. Lesung
  20:15 Das Logtuch beschreiben und TBs per Anhalter losschicken
  20:21 Diskussionsrunde mit DER Antwort nach dem Leben, dem Universum und dem ganzen Rest
  20:27 Gruppenfoto
  20:33 Event-Ende und Sprengung der Erde
  Details and RSVP on Geocaching.com

• In Minsk, Towel Day was celebrated already on May 24th, from 21.00 all night until May 25th. Adress: Lohvinau Bookstore, Niezaleznasci 37a, Minsk, Belarus.
  Programme:
  • Presentation of a Belarusian translation of the Hitchhikers guide
  • Betelgeizeian folk chorus performance: https://www.youtube.com/watch?v=XA-053bq1aM
  • Vogon's Literary Award for the worst poem in the Universe
  • Pan Galactic Gargle Blaster degustation
  A towel is a sacred element in Belarusian folk tradition, so the organizers believe it's obvious that Towel Day should become a national holiday in Belarus!
  Details and RSVP on Facebook

• In São Carlos, PET-Computação organized a celebration with reading from and discussions about the first book of the trilogy of five, with invited guests. There was a prize drawing (books, mugs and other stuff) for everyone attending the event with a towel. It was held at ICMC/USP - at the Fernão Germano auditorium, starting at 19:00. RSVP and details on Facebook
• In Belo Horizonte, on Sunday May 24th, there was an open meeting at Praça da Liberdade. Attending was free. From 14:00-18:00 there were meetings, giveaways, talks and surprise activities. From 18:30-22:00 there was Happy Hour (for 18+yr ) in a nearby bar with games and prizes. Details and RSVP on Facebook
• In Joinville, Santa Catarina, language school KNN hosted a theme day for the students on May 25th. Students who came wearing a towel (or even brought a towel to school) received some chocolate to help them survive. The event (and the chocolate) was for students only.
• In Rio de janeiro, "Toca Rio de Janeiro" (originally a group of admirers of J. R. R. Tolkien) had a Towel Day meeting on Saturday May 23 at 1:30pm. They didn't have anything specific in mind, except hanging out, drinking a beer or a cup of tea, talking about their favorite authors, books, movies, life, the universe, everything, and just generally showing off with their towels. Address: Av. Pastor Martin Luther King Junior, 126 - Del Castilho - Rio de Janeiro - Brazil. Details and RSVP on Facebook
• In Sao Paolo, lots of towels during the Nerd Pride week celebrations, according to this video.

• In Mississauga, Douglas Adams fans were getting together at the Brogue Inn at 8pm. All froods were welcome.

• In Shanghai, everyone was invited in Zhongshang park, from 3 pm to 8 pm, for the already traditional water hunting (bring your biggest water pistol and towel, teams welcome) Just in case - dolphins balloons at the central area. From 8 pm till late you were welcome at Bar "Crocus" (Yuyang Branch Rd.18. Near WuLuMuQi Lu. crocusbar.com) Happy hour with towel and welcome "Pan-Galactic Gargle Blaster" shot. The Hitchhiker's Guide to the Galaxy movie started in Crocus at 9pm.

• In Prague, there was a meeting of Galactic hitchhikers at the biergarten by the Letná Chateau (50.0961031N, 14.4256497E). The meeting started at 17.00, and at 18.00 Vogon Poetry was recited (in all available Earth languages mutations). The afterparty was in the café of the Cross club in Holešovice at crossing of Argentinská a Plynární streets. The address was Plynární 1096/23 (entrance position 50.1081806N, 14.4431644E), the café is at the 1st floor. At the afterparty there was a lecture dedicated to 10th aniversary of Psirian presence in Czech public space. Epic past events were be presented there.
• In Brno, the tradition meeting was at the usual place Plzensky dvur, at 15:00.

• In Turku, Cosmic Comic Cafe continued the tradition! They wrote: "In 2009 Towel Day was on Monday, and we planned to skip it. But we learned the hard way that froods will come to Cosmic Comic Cafe, Turku, Finland, whether we had planned to have official programme or not. Come night, people carrying towels started showing up at the Cosmic counter, demanding Pangalactic Gargle Blasters and some badass bad poetry. We had to hastily improvise something for them. This year we are prepared. The matinee of The Worst Poetry in the Universe is once again held on Towel Day. Because of the Monday, we are sticking to the basics in the programme. The poetry shows start at 20 o'clock and repeat every hour till 23. The froods carrying a towel will get a discount on Pan Galactic Gargle Blasters. Cosmic Comic Cafe's might be the first and oldest ongoing bad poetry night on Towel Day, the first one being held already in 2006."

• In Paris, Towel Day celebrations lasted three days:
  • The festivities start on Saturday 23 May at Geekopolis, where the Grand Ordre de la Serviette (GoS) will man a booth (in the Metropolis area). The second album of Tricia Peele’s “42 shades of red” will be available in limited edition. From 13-14h there’s a conference about “Sauron, Voldemort, the Daleks… why are the British evil?”. And from 16-17h… make sure not to miss the famous Towel Day Olympics (olympiades des la serviette) – “Evil Edition”.
  • On Sunday, from 14-15h there’s a conference on “Vogons, when nastyness becomes poetic” and a vogon poetry competition... Submit the worst poetry you can produce and deposit in the urn at the GoS booth (until 15h). The results will be announced at that booth at 16:30h and the three worst poems will be read. The winners will receive h2g2/GoS goodies.
  • On Monday 25 May, Towel Day will be celebrated at Ecole 42:
    (pictures here)
    13h - Conference on the number 42, by Nicolas Botti, Grandmaster of the Grand Ordre de la Serviette
    14h - Talk by the guest of honour
    16h - The 2015 Towel Olympics
    17h - Cult scenes with British humour
    18h - Presentation of the participants of the Towel Script programming contest
    19h - Diplomas and rewards handed out
    20h - Barbeque (the only non free event)
    Address of school 42: 96 Boulevard Bessières, 75017 Paris. Details and RSVP on Facebook
• In Bordeaux, EDIL (Espace de Développement de l'Imaginaire Ludique) celebrated Towel Day and invited you to pay them a visit and taste the famous Pan Galactic Gargle Blaster. It started around 19h (7pm) and the address was 5, place Ste Eulalie, 33 000 Bordeaux. If they received it on time, people would be able to taste some water from the seas of Santraginus. And if not already sold out, people could taste the unique tea from Earth. Details and RSVP on Facebook.
• In Nice: "c'est une excellente occasion de sortir serviette et roman de SFFF afin d'échanger et de bookcrosser sur la Coulée verte, à l'heure du thé ;)" Details on Facebook

• In Frankfurt am Main, geocachers got together for a Towel Day celebration at Brunnen zwischen Hauptwache und Konstabler (höhe Zeil 71, 60313 Frankfurt am Main). The program: 19:42 Beginn, 20:00 Ansprache inkl. Lesung, 20:24 Das Logtuch beschreiben und TBs per Anhalter losschicken, 20:30 Fragerunde mit DER Antwort nach dem Leben, dem Universum und dem ganzen Rest, and 20:42 Gruppenfoto. More info on geocaching.com
• In Hamburg (Altona-Nord), a bunch of froods planned to read and to have some lectures about the universe and the Big Bang. They would serve Pangalactic gargle blasters and beer and peanuts. You could join them at 18:42 on May 25th at the P.O.N. (the "Platz ohne Namen" ("place without a name") aka "Glücksburger Platz"). Here's their poster!
• In Leipzig, Towel Day was celebrated at the "Wave-Gotik-Treffen", at 16:20h at the fountain of the Agra park.

• In Debrecen, the Debreceni Moly Klub celebrated for the 6th time. On 25th May they gathered in front of the Déri Museum and had a Vogon Poetry contest. The winner and everybody else received a Towel Day Badge. As usual they took photos with their towels. After the contest everyone attending could have a beer. Details and RSVP on Facebook
• In Budapest, a meeting was held. Details and RSVP on Facebook

• The hoopy froods at the .is domain registry gave away t-shirts with "42" and "Do you know where your towel is?". Almost 100 shirts were available for Douglas Adams fans living in Iceland. Details here.

• In Sanur, The Bali Pub, on Sanur's main street, remained the place to be. It was an open house all day from noon, with afree Red Pan Galactic Gargle Blaster for anybody shouldering a towel! Still the only venue in Indonesia! They get a lot of Europeans who recognise the "42", "Don't Panic" and "So long and thanks for all the fish" banners and drop by.

• In the Knesset (Israel's parliament), while filibustering (holding unnessary speeches to delay voting), Shelly Yacimovich noted that Monday was Hitchhiker's Guide to the Galaxy's 'Towel Day' in which galactic hitchhikers are advised never to leave their towel at home.

• In Parma, Towel Day was celebrated for the 5th consecutive year. The event took place Saturday, May 23 at Tonic Pub (Via Nazario Sauro, 5), 21:00. Galactic hitchhikers converged with their towels and raise their thumbs in the hope that some ship passing by takes them on board, in the meantime they drank a chupito of pangalactic gargleBlaster offered by the pub. Details and RSVP on Facebook
• Guida Galattica per Autostoppisti Italian Fandom ran a competition between 12.00 and 23.00 on Towel Day. To participate, you had to join this event, write horrible Vogon poetry of at least ten verses, publish the poem on their page and participate in the event by publishing a photo with your towel on May 25th. Even if you didn't want to participate, you could visit their page to find other Italian hitchhikers there to celebrate with.
• In Rome, there was an event at the libreria Assaggi science & bookshop. Assaggi is a recently established bookstore devoted not only to book selling but also to the organisation of public outreach activities. During the day it was possible to taste specialities like Eddie's tea and Kakafroon IV salad at their Cafe at the End of the Universe. At 18.00 there was a discussion with Dirk Gently about his last case: how to find out Mary Poppins' age and home planet from the motion of the Moon. You could take part in the assaggi's Vogon Poetry Contest by sending your vogonic creations at vogonpoetry@libreriaassaggi.it . The award ceremony was chaired by Prostetnic Vogon Jeltz, first prize: a Babel Fish. Details and RSVP on Facebook
• In Reggio di Calabria at 21.00 there was a theme night with (readings from the book?), food and music! Free entry! Details and RSVP on Facebook

• For the fourth year in a row, Esteban Cisneros, who teaches Spanish and Literature to seventh and ninth graders at the Albanta "University for Kids", organized Towel Day celebrations. There were Hitchhiker's readings, a Vogon Poetry Contest for kids and they all carried towels. Have a look at the pictures!

• In Nijmegen they were a bit on the late side (not as in "the late Dentarthurdent"), but their programme was impressive. On Friday May 29th at 20.00, the third edition of Towel Day Nijmegen erupted! Free entry. An evening with live entertainment, science, comedy, music, literature... Details and RSVP on Facebook

• In Bergen, Norway, Douglas Adams fans were invited to meet at Roll & Rock bar og diner, from 19:00-22:30. Details and RSVP on Facebook.

• In Timisoara, the couchsurfing community organized their fourth Towel Day event. RSVP and details on Couchsurfing.org.

• In Saint Petersburg, people with towels met on Palace Square at 5pm. Details and RSVP on VK.com

• In Belgrade, in Dom omladine (Youth Home) at 19.05 a documentary on the life and work of this influential human being, atheist and writer was viewed. Details and RSVP on Facebook

• Martinus.sk, a big Slovakian and Czech bookstore celebrated Towel Day together with their customers and fans, as in previous years. Here's what they had planned for 2015:
  
  • An special all-day discount for Douglas Adams' books, to every hitchhiker who visits their stores with a towel.
  • Hitchhiker badges for the fans
  • A photo competition. The photo with the most creative usage of a towel will be rewarded with an exclusive Hitchhikers "Don't panic!" towel.
  Details and RSVP on Facebook

• In Maribor, from 15:00-18:00, you could listen to an interview with the legendary translator Alojz Kodretom, who was also available to chat and sign books. Admission was free! Details and RSVP on Facebook
• In Ljubljana, students from Waldorf school prepared an issue of their student magazine Woolkan, dedicated to Towel Day. Attached to the May 25th issue was a towel.
• In Celju, froods were meeting in pub "Tam Ko Uciri", at 20.00. Bring your towel!
• You could find more hoopy froods from Slovenia here on Facebook

• In Gävle, “Gefle Science-Fiction” will celebrated Towel Day. Recitation of vogon poetry was optional, beer and peanuts were mandatory. The city council delivered a permit to meet in the town center and recite Vogon poetry to the general public (they clearly don't know about the horrors of Vogon poetry). The Vogon poetry reading started at 18:30 sharp, at a statue popularly known as “The slut in the water”. The statue probably has a real and decent name, but nobody seems to know it in Gävle. After the reading of Vogon poetry, complementing the participants' lovely towels, taking pictures and enlighting earthings about the Hitchikers Guide to The Galaxy and Douglas Adams, they went to the Bishops Arms at 19:00 to drink beer and eat peanuts while waiting for the world to end.
• In Stockholm, Douglas Adams fans meet at 16.00 at Tantolunden, 117 41. Bring a towel, drink something good, talk about Douglas Adams and The Hitchhiker's Guide to the Galaxy. Details and RSVP on Facebook

• Stephen Fry and James Thrift, respectively a very good friend and the half-brother of Douglas Adams, tweeted about Towel Day.
• In Cambridge, David Haddock led one of his popular and always interesting Douglas Adams tours. Here's a pic from Towel Day 2013. Non ZZ9 members were welcome. Details and RSVP on Facebook.
• In London, there was the London Vogon Poetry Slam, at The Big Green Bookshop. Whippersnapper Press organized this prestigeous event for the fourth time! Details and RSVP on Facebook.
• Also in London, you could participate in a Towel Day hash. This is a run featuring various DNA points of interest, starting from and ending at a pub. It was organized by the Hash House Harriers, colloquially known as "a drinking club with a running problem". On Monday 25th May they ran from The Alwyne Tavern, 83 St.Pauls Road, London, N1 2LY. The nearest tube is Highbury and Islington and they met at 12 for a 12.30 start. You didn’t need to be a very fast runner to do this (it’s not competitive) – there are people of all ages and abilities so you would never get lost or left behind. The general idea is that someone sets a trail each week in chalk and/or flour which the group of runners then follows. It was a circular trail of 3-5 miles which ends up back at the pub. The Towel Day trail featured a Ravenous Bugblatter Beast of Traal stop, Pangalactic Gargle Blasters and most importantly everyone had to BRING A TOWEL (and possibly a digital watch). Drinks and/or food at the pub afterwards. You can find out more on their website, on Facebook and on Twitter.
• Comic book store The Fridge offered a discount on Towel Day. It was 5% off, which increased to 10% off if you showed your towel in a photo and to 15% if you physically, as in in person, showed your towel.

• In Seminole, FL, the North American Towel Day Ambassador (Crystal) hosted a gathering in honor of Towel Day. The venu was Rapp Brewing Company and there was a food truck courtesy of Fire Engine Party. The hoopy froods in Tardis Riders in Pinellas (TRIP) attended. Details and RSVP on Facebook
• In Katy, near Houston, there was a screening of the 2005 movie at Alamo Drafthouse Cinema (531 South Mason Road, Katy, TX 77450) at 7:30pm. "Free towels for all who attend! Come dressed in your favorite bathrobe and bring your favorite Vogon poetry for a chance to win cool themed-prizes." Details and tickets.
• In Barium Springs, NC, the computer geeks at Shared Resources ran their 2nd Annual Shared Resources Towel Day Towel Drive for Barium Springs Home for Children. Barium Springs Home for Children provides a safe home for children through group homes, therapeutic foster care and adoption program.
  You could contribute to this drive by donating NEW bath and kitchen towels before May 25th.
• In Lakewood, OH, celebrated Towel Day at local Geek Bar "The Side Quest". Pan-Galactic Gargle Blasters specials all night! Details and RSVP on Facebook
• In Tallahassee, FL, Lofty Pursuits, was open 12 to 10pm. Vogon Poetry Slam at 9pm. End of the world at 10. Hand made bablefish candy. Bring your towel and get a discount.Details
• In Buffalo, the Town of Tonawanda Public Library - Kenilworth Branch had a Towel Day 2015 display. "Now with added towel and book raffle". Picture
• In Pittsburg, PA, Melanie attempted to start a bar crawl hangout on the South Side. Details and RSVP on Facebook
• IDW Publishing released Dirk Gently’s Holistic Detective Agency comic #1 to (kind of) coincide with Towel Day. IDW and Ideate Media’s comic book series by Chris Ryall (Robots v. Zombies) and Tony Atkins (Jack of Fables) which is inspired by Adams’ Dirk Gently novels debuted on Wednesday May 20th, just in time for Towel Day 2015! IDW & Ideate were also collaborating on a new TV series based on the Dirk Gently novels, to be written by Max Landis (Chronicle) and Executive Produced by The Walking Dead producers, Circle of Confusion. All manifestations of Dirk – books, comic & TV show –are interconnected – but not necessarily consistent. The comic picks up after the events of the first two books, and was prompted by the unfinished fragment The Salmon of Doubt that Adams was working on at the time of his death, that saw Dirk journey to California on a new case. The book hit shelves on May 20th in good comic and bookshops everywhere and online. More news on the TV show TBA.
• In Ukiah, CA, all were welcome to join Rachael and Corey at Harrison Grove, in Logap park, to celebrate Towel Day. Details and RSVP on Facebook
• The University of North Carolina-Chapel Hill club ultimate frisbee team, Darkside, has a towel squad that waves towels to celebrate and hype up the players and crowd. They were playing in the national championship on Towel Day at 3:30 p.m. est. on ESPN 3. They have been informed about Towel Day and said they'll make sure to give him some twitter shout outs and extra twirls on the field.

• This year we lost another brilliant author, Terry Pratchett. If you're a Terry Pratchett fan, don't forget to "wear the lilac" on May 25th along with your towel, especially this year.
• The Towel Day Ambassador Contest was run again. Shannon Song became Earth's new Intergalactic Towel Day Ambassador for 2015. She was supported by Crystal, the North American Towel Day Ambassador, and Philipp (the hoopy frood who brings Towel Day to Austria every year), European Towel Day Ambassador. Congratulations to all winners! If you attend conventions, you may know Shannon from her Star Trek, X Men or Dr Who cosplays. She also was cover model for the 2014 Womans Cosplay Calendar.
• Travis Avery surprised us with these free Towel Day wallpapers for your computer, phone, tablet, tricorder, etc. Get them here! He made quite a collection in the past and you can find it all on his site. Thank you Travis!
• Bags of love, maker of customized gifts, ran another edition of their spectacular Towel design competition. Here are the winning entries.
• IDW Publishing released Dirk Gently’s Holistic Detective Agency comic #1 to (kind of) coincide with Towel Day. IDW and Ideate Media’s comic book series by Chris Ryall (Robots v. Zombies) and Tony Atkins (Jack of Fables) which is inspired by Adams’ Dirk Gently novels debuted on Wednesday May 20th, just in time for Towel Day 2015! IDW & Ideate were also collaborating on a new TV series based on the Dirk Gently novels, to be written by Max Landis (Chronicle) and Executive Produced by The Walking Dead producers, Circle of Confusion. All manifestations of Dirk – books, comic & TV show –are interconnected – but not necessarily consistent. The comic picks up after the events of the first two books, and was prompted by the unfinished fragment The Salmon of Doubt that Adams was working on at the time of his death, that saw Dirk journey to California on a new case. The book hit shelves on May 20th in good comic and bookshops everywhere and online. More news on the TV show TBA.
• Italian composer and Douglas Adams fan Alessandro Sbrogiò has composed once again a music piece to celebrate Towel Day. Download it for free here.
• Isabella 'Izzy' Von Lichtan was promoting tea drinking as a Towel Day activity. She quoted this text: "Is Tea the Answer to Life, the Universe and Everything? The premise to the Hitchhiker's Guide to the Galaxy is that the answer to the BIG question of what is the meaning of life, the universe and everything is...42. What can this mean? Well I think I have the answer: 42 = Forty Two = For Tea Two = Tea for Two !" (source)
  She concluded: "So on the 25th May, where ever you are in the universe, grab your towel, and invite a friend for tea. Or even better, go out for tea. It really doesn't matter, just make sure you have your towel there!"
  You could join her initiative on Facebook.
• Punchi, seller of "towel scarfs" (scarfs that are also towels) in 2011 presented a special Towel Day edition towel scarf. And in 2015, they did it again. This time it was called the "V.42 Natural Petrol" edition and until 3 May there was a 15% discount on it.
• Shorts Made From A Towel... sold what was maybe the easiest way to always have a towel with you. For a 10% discount, use discount code "towel day" (active now).
• Agile42, a company specialising in Lean-Agile with presences in ten countries, celebrated Towel Day by producing Don't Panic-stamped towels for their clients and friends! You could buy them from their online shop and have them delivered on your doorstep faster than with an Infinite Improbability Drive spaceship. (or so they said)
• On the Second Life marketplace, you could get free virtual Towel Day 2015 towels. Details
• DIYphotography.net ran a Towel Day photo contest. To win a gorgeous PELI 1510 hard case, all you had to do was to post an Hitchhiker’s-Guide-to-the-Galaxy inspired photo in the comments section. Here are the winners!
• ABC Science posted a rare interview with Douglas Adams for Towel Day. They filmed the interview in 1999 and Douglas talked about the Y2K problem, his game Starship Titanic and the future of the computer.
• Doodle Dojo released three Hitchhiker's Guide themed t-shirts: 42 uses for a towel, Oh no, not again!, and The sandwich maker.
• Nerdique.com celebrated Towel Day by giving away a hand-drawn "Don't Panic" card. The contest ran until Thursday 28th May... details here. They also live tweeted a play through of the Hitchhiker's Guide adventure game and invited people to play along on Twitter.
• Attention whovians! To celebrate Towel Day, Lovarzi released an infographic examining just a few reasons we love City of Death. They were also giving away one Season 16/17 scarf absolutely free. Offer ended on 26th May 11 PM UK time.
• Remote control vehicles seller Maniac's Hobby Complex offered a 10% discount sitewide, with coupon code "towelday". Offer good online only. Source
• On Cricketcountry.com, Abhishek Mukherjee posted an article called "Towel Day: Cricket's most iconic towels".
• Rabidreaders.com had a number of free ebook downloads for Towel Day (thanks for the tip, RangeWoman)
• For the third year in a row, Rangewoman Inc got together contacts from Facebook and Twitter for an online event. Some highlights:
  • Rangewoman wrote "The Hitchhiker's Guide and Philosophy: An Interview about Adams, Kant and more with Nicholas Joll" (author of "Philosophy and The Hitchhiker’s Guide to the Galaxy")
  • Jane Dougherty – science fiction author of “The Dark Citadel (The Green Woman Book 1)” (free download for Towel Day, check the Rabid Reader’s free e-book downloads post) wrote the short story “A Grand Night Out” that deals with Vogons—no worries; it doesn’t contain any poetry.
  • David Morrese – author of humorous science fiction - wrote "The 25th of May celebrates the lives and works of two innovative and inspirational writers, Douglas Noel Adams and Sir Terry Pratchett". He is also offering the first book of his new series as a free download on Smashwords.
  Check out the full post here (contains links to the FB and Twitter profiles of the authors).
• At The Express, William Hartston published "Top 10 things you never knew about the Milky Way".
• Heise ran an article with the title "Towel Day: ESA erinnert an Douglas Adams".
• At Boingboing, Cory Doctorow posted "This Towel Day, remember Terry Pratchett, too".
• Geeksaresexy published "Interstellar Hitchhikers, Rejoice: Today is #TowelDay!".
• BBC America ran "Happy Towel Day: 9 Zaphod Beeblebrox Quotes for Any Occasion", an article by Fraser McAlpine.
• Dan Ekberg made a video promoting carrying a towel every day.
• Bulgarian newspaper Kapital, according to Wikipedia "an influential Bulgarian weekly business newspaper", published an article titled "Don't Panic" on its website.
• Boston Magazine ran a piece by Shaula Clark: "Best of the day: Towel Day - May 25, 2015".
• Lauren O'Neil from CBC News wrote "On Towel Day, Hitchhicker's Guide to the Galaxy fans slam 'Geek Pride Day' Actual geeks roll their eyes at 'Geek Pride Day'".
• On Doctorwhoworldwide.com, Michael East published "Towel day: 10 Hitchhikers Guide to the Galaxy references you may have missed in Doctor Who"
• On Bookriot.com, Jeff wrote "For Towel Day: The 42 Best Lines from Douglas Adams’ HITCHHIKER’S GUIDE TO THE GALAXY Series".
• Dominik Wachsmann wrote Towel Day – Das Labenz, das Handtuch und der Rest.
• Digital Spy ran a short article by Tom Eames called "Happy Towel Day: Astronaut reads Hitchhiker's Guide to the Galaxy in space".