This was Towel Day 2013

Douglas Adams fans, posing in front of the town hall in Pardubice, Czech Republic
Fans paying tribute to Douglas Adams, posing in front of the town hall in Pardubice, Czech Republic

Intergalactical phenomenon Moxie Magnus won the 2013 "Towel Day Ambassador" election. Her good looks, glamourous and flamboyant personality, appearances at science fiction events and sense of humour are the stuff of legends.

Two other worthy contestants won a title: Jessica was selected as Towel Day Ambassador for the USA and Joel as Towel Day Ambassador for Canada.


  • Rosana, who lives in Rosario, threw a private party with friends and family. With plenty of towels, fun and food.
  • Daniela from Córdoba hosted a private get-together. There's also a national holiday and they will celebrate with the customary hot chocolate and Towel Day themed desserts. Everyone's bringing their towels and they will take a Hitchhikers' group photo. Third year in a row!
  • In Norwood, Adelaide, hoopy froods were welcome to meet outside of Dillon's Book store. From noon till late there were all sorts of intergalactic people meeting to stare into the sky in the hope of seeing green flying saucers fly overhead.
  • In the Sydney Morning Herald and WA Today, Amy Gray writes about how she reads the Hitchhiker's Guide to the Galaxy with her 8 year old daughter... and would celebrated Towel Day with her! Good parenting!
  • In Sydney, the Kinokuniya bookstore was once more offering customers who wear a towel on Towel Day 20% off on their full price book purchase. Facebook event
  • Wolfurt, after last year's spectacular flashmob with a yellow Caterpillar, had "The Paula Nancy Millstone-Jennings Poetry-Slam"! It started on Friday, 24th May 20:30 and continued well into Towel Day 2013! Venue was the ACHNUS MovieLounge, Bützestr. 7, Wolfurt. Details and RSVP on Facebook or check out
  • In Salzburg, there was a party on Towel Day. Towel Day didn't seem to be the only reason this party was being organised, but it had a very suitable poster (with towel, Don't Panic, h2g2-logo, etc.), there was talk about towels and bathrobes... Details and RSVP on Facebook.
  • In Innsbruck, where Douglas Adams first had the idea to the Hitchhiker's Guide to the Galaxy, hackerspace IT-Syndikat organised its traditional Don't Panic Party. Details and RSVP on Facebook.
  • Kurier published a short article on Towel Day: "Nie das Handtuch vergessen".
  • Nick, a manager and hoopy frood at (we probably can't disclose) went to work and held all his meetings casually wearing a bright pink towel over his shoulder. He is living proof that not all public services are populated with Vogon-like creatures. Way to go, Nick!
  • Jovem Nerd was once more running a Towel Day competition. This year's winner was this video of a frood who jumped out of a plane with nothing but a towel... kind of. Also check out the other entries, many are really great!
  • In Anápolis, Goiás, Towel Day was celebrated for the third consecutive year. Details and RSVP on Facebook.
  • In Brasília-DF, Brazil, for the second consecutive year, Towel Day was celebrated with a Vogon Poetry Contest and a contest for "The Most Liked Towel of the Galaxies" was held on Facebook! (for Brasilia based hitchhikers only; contest rules were at This year's event will be held at "Vincent Chás e Cafés" and its neighbours (Grote Markt and Stadt Bier) on May 25th, and apart from the poetry contest, there will be RPG's, board games, card games and, of course, tea! Join the event on Facebook or G+ or visit to the Omninerdia website for the complete event info (in Portuguese Only).
  • In Canela, Rio Grande do Sul, there was a free celebration with music, towels, beer, tea, food and fun. Venue: micro brewery Cervejaria do Farol (Lighthouse Brewery) It's an old lighthouse (there's no ocean around, long story), transformed in a micro brewery. Awesome place, we're told. The organizers were pretty sure this would be the best Towel Day event in the galaxy. It started at 9pm. Details and RSVP on Facebook.
  • In Caxias do Sul, Rio Grande do Sul, there's a college called Ftec (Technology College). For May 24th, the day before Towel Day, a small group of multimedia students who know where their towel is, and their web journalism teacher who obviously also does, showed presentations about the movie and might have (depending on obtaining permission) showed the movie in cafeterias, spread quotes from the book in several places, distribute journals with the headlines "The answer to life the universe and everything revealed", etc. They also did some promotion in the social media and on official pages of the college. More on Facebook. They already took this great picture the day before. And these on Towel Day. And a teacher made this video!
  • In Fortaleza, Ceará, there was a "Nerd Battles", for geek pride day. The event started at 10:00 a.m. and there were different activities all day. It is being called "Nerd Battles", for at different times during the day fans met to discuss the characteristics of various icons of "geek culture". There were debates comparing: Tolkien vs. Martin, Sony vs. Nintendo, Marvel vs. DC and so on... Different groups (admirers of the works of Tolkien and Martin, science fiction and Star Wars fans, etc.) participated, and besides the debates, each group prepared a special schedule with talks and workshops. This doesn't really sound like a Towel Day celebration, but they did remind people to bring their towel and on Towel Day 2012 towels were carried with confidence. Venue was the book store Saraiva Megastore, at Iguatemi Shopping Center. The event started at 10:00 a.m. and there were different activities all day. Here's a post/a> about it. Details and RSVP on Facebook.
  • In Porto Alegre, Rio Grande do Sul, on May 30th at 20:30h (a Thursday, just a few days after Towel Day itself) local skeptic groups organized a special Tribute to Douglas Adams -- Skeptics in the Pub event. The event was free for the first 100 people who registered in advance.
  • In Rio Paranaíba, Minas Gerais State, a bunch of hoopy froods have been celebrating Towel Day in a pub since 2010. Well not constantly, of course, just once a year. Join them on Facebook!
  • In Sao Paulo, hitchhikers from across the galaxy met at 6 pm for the third Marcha da Toalha, at MASP - Av. Paulista. The first and second editions were huge successes. Details and RSVP on Facebook.
  • Also in Sao Paulo, a group of boardgame and RPG designers celebrated their TENTH Towel Day private celebration, with Vogon Poetry, boardgames, RPG games, and screening of The Hitchhiker's Guide to the Galaxy BBC series and the movie. The name of the group is Justice League of the Galaxy. It was a private event for 130 people, not open to the general public.
  • Toronto's hoopiest spent an hour (3pm to 4pm) chilling at Chapters Book Store (Richmond and John), then went for drinks at Jack Astor's (133 John St.) Details and RSVP on Facebook.
  • In Toronto, on Towel Day, the Rolling Stones were playing... Phil Lambert thought it would be great if on air personalities mentioned the coincidence of it... and he was trying to convince them.
  • In New Brunswick, geocachers were staging a flashmob at 13:00 (1pm) at Bore Park, in front of the Three Masted Spaceship. Details.
  • Vancouver Public Library's horribly hilarious Annual Vogon Poetry Slam was back! They were looking for the absolutely worst poems in the universe to be presented at VPL's 3rd annual Vog-Off on Saturday, May 25, 2013. Does your poetry sound like the wheezing grunt of a gastro-intestinally challenged Pekinese? Does your poetic prose cause unnatural queasiness or spontaneous vomiting? If so, the Library wants you! Prizes galore! Costumes welcome! BYOT (Bring Your Own Towel). The event was absolutely FREE! Poems were to be submitted in advance by e-mail and Finalists were notified by Friday, May 17, and could perform their entries at the Library's Annual Vogon Poetry Slam & Vog-Off on Towel Day. Details here.
  • In Montreal, froods met at 8pm in Hurley's Irish Pub. Organiser Casey wrote "I need all the friends we can get on this one, the bar is willing to offer specials if we get a good crowd. Maybe we can have them mix up a pitcher of Pan Galactic Gargle Blasters." Details and RSVP on Facebook.
  • Froods in Ottawa could 1) Join the Facebook Group "Ottawa Towel Day Celebrations" and 2) celebrate in the pleasant company of Canada's Towel Day Ambassador, Joel Ranger! Fun stuff was being planned, like meeting at Zaphod's in the Byward Market, likely in the evening (check the Facebook group for details), maybe viewing the new Star Trek movie together, etc.
  • In Mount Forest, Ontario, Sherry's on Main. Home Decor & Gifts offered 20% off to those who come into the shop, show their Towel, read Sherry some Bad Poetry or gave her the Answer to Life, The Universe and Everything. Details and photos on Facebook.
  • In Shanghai, Ortin invited all who wish to meet from 4:00 to 7:00 on the Bund. He was going to carry a pink towel and a water pistol (you can join in the water fight if you also bring water pistols). Machiel Zrubyk posted a picture from Shanghai.
  • In Pardubice, there was a 3rd meetup (flash mob event) for geocachers (AND OTHERS) at the Pernstynske square in front of the town hall, from 17:42-18:12 (CEST). Further instructions on Watch that crowd in 2012! Photo
  • In Přeštice, book store Knižní krámek was selling all Douglas Adams books at a 10% discount.
  • Nina invited fellow hitchhikers/towel wearers to meet her at Copenhagen Central Station by the information boards at 8 PM on May 25th. "When we're gathered, we'll walk through the streets, into bars, and just generally add to the Copenhagen saturday nightlife! Details on Facebook.
  • In Arhus, there were rumours about a Towel Day get-together in the Tir Na Nog Irish bar from 18:00!
  • In Dubai, Eduan Maggo was looking for people who were planning something for Towel Day.
  • The Helsinki Freethinkers were having a Towel Day picnic at 12pm on the Ursan Tähtitorni Tähtitorninmäellä. Details and RSVP on Facebook.
  • A big bunch of hoopy froods in Helsinki wanted to have a meetup on Towel Day. You could find them on Facebook.
  • In Turku, like every year since 2006, the worst poetry in the univers was recited at Cosmic Comic Cafe. Poems were written on the spot, by froods who have traveled to the bar from all around the Milky Way. Bring your towel, dull your pen and let your brain melt. All poems were to be recited there and then. No reviews, no judges, no competition, no thinking. There also were a beatnik style poetry performance by Yhden miehen tungos, and Towel Day computer demos. The programme started at 17:00 and ended by midnight. You got a discount for Pan-Galactic Gargle Blasters if you brought your towel. Is this where the idea of bad poetry as a way to celebrate Towel Day started? These froods were unaware of anyone else doing it when they began in 2006. Their Towel Day site:
  • Tiina and her best friends spent the night in a deep dark forest, reflecting upon what they consider "the most Finnish character" in the Hitchhiker's Guide - Marvin. Their intention is to read and analyze both his quotations and poems.
  • Towel Day in Paris was brilliant! There was a celebrity guest this year: Dirk Maggs, one of the greatest British radio producers, who is involved in all kinds of things Adams, and among others things has worked with Adams on the radio adaptation of H2G2 books 3-5 and completed and directed them after Adams' death.
    All day long, hitchhikers could visit the H2G2 and Douglas Adams exhibition at Geekopolis (section "Métropolis"), a 100% geek convention in Montreuil on 25 and 26 May. And they could get H2G2 menus and drinks at the Dernier bar avant la fin du monde.
    On top of that, there was this elaborate program:
    12:00 Geekopolis, salle de Conférence 1:
    1. Jonathan le Targat talked about "Les secrets de Dr Who"
    2. Nicolas Botti talked about "La vie, l'univers et le reste. Tout ce que vous avez toujours voulu savoir à propos de H2G2 sans jamais oser le demander"
    14:00-15:00 Geekopolis, Synopslive/Sagasphère: presence/autographs Nicolas Botti & Dirk Maggs
    15:30 Arène Avalon: Towel Day Olympics. Check out this video of the 2012 edition
    16:30 Geekopolis, salle de Conférence 2:
    0. Stan talked about "Origines et orchestration"
    1. Dirk Maggs and Nicolas Botti talked about "La fiction radio a-t-elle encore de l'avenir?"
    2. Knarf and JBX talked about "De la radio au mp3"
    19:30 19h30 Dernier bar avant la fin du monde: H2G2 conference with Dirk Maggs + Q&A
    And last but not least, a commemorative towel was created by the Dernier bar and was be available in limited numbers that day at the Dernier Bar, Geekopolis and the GOS.
    RSVP on Facebook.
  • Dirk Maggs tweeted a photo from Paris where he celebrated Towel Day! And the Grand Ordre de la Serviette published a short message from Dirk on YouTube. He's well aware that his hair is better than his French, but it looks like he was very nice to our French fellow DNA fans.
  • A mysterous being created a web page for an unspecified event at Nord-Isère (about 30km from Lyon) and wrote: "The meeting location is lost in a wood. I hope the local crew will be around. I'm so much sad that most of D.A. fans I know when then attend to the day, prefer to meet a few people in Lyon rather than being a R34L galactic hitchhiker. So then, any unnecessary information is to be found on" More info was probably to be added later. Or maybe it was already there, but hidden?
  • In Backnang, for the fifth time, Towel Day was celebrated in bar "Das Wohzimmer". They started at 19:45 pm. As specials there were funny towel games and crazy schnapps. For all soccer fans there was the possibility to watch the champion’s league final between Bayern and Dortmund. Details and RSVP on Facebook.
  • In Bochum, after the overwhelming success in 2011, German geocachers were at it again. This year they came up with something very special: the Hitchhiker's Guide radio play combined with a marvelous astronomy show in the planetarium Bochum, Germany. The information page is German only, use your babel fish. Details
  • In Hamburg, the geocaching community is calling again for hoopy froods to bring their towel and gather on the Hamburger Rathausmarkt at 18:00. They will stay there for 42 minutes, for a short program. More info on Details and RSVP also on Facebook.
  • Also in Hamburg, at 19:30 in the Planetarium, actors Tommaso Cacciapuoti and Regina Stötzel will read from "Per Anhalter durch die Galaxis" (The Hitchhiker's Guide to the Galaxy). Be there and carry a towel! It's not only the most important item that you can own, but you also get your ticket at the special price of 9.50 (instead of 11.50). Details
  • And in Hamburg at 21:00 there's a party "in der jupi bar im gängeviertel". You need to carry a towel to get in and if you wear a bathrobe or are disguised as an alien, you get a free Pangalactic gargle blaster. Source
  • In Cologne, a small bunch of froods will gather at 18:00 on Rudolphplatz. Towels are mandatory! Details and RSVP on
  • In Berlin, the Maxim Gorki Theater opens its doors (free) for interstellar and extraterrestrial travelers, ideas, works and towels. See you at the Anhalter-Raststätte on the Gorki-Parkplatz. Details in German. They sent us this short video.
  • Also in Berlin, there's the traditional flash mob at the Alexanderplatz. Details here.
  • And ALSO in Berlin, there's the annual Space-Drink-Contest "mit entsprechendem Rahmenprogramm" at the Space Station. Rungestr. 20, 2HH, Mitte, Berlin, Germany, ZZ9 Plural Z Alpha. Here's a video from the 2011 drink mixing contest. "Space-Drinc-Contest Holt den Bademantel aus dem Schrank, schnappt das Handtuch, präsentiert Euren Lieblingscocktail aus den intergalagktischen Tiefen des Alls, erklärt die Geschichte des Getränks, beeindruckt Eure Kontrahenden, verwirrt die Gäste, überzeugt die Jury und gewinnt attraktive Sachpreise! Wer Hitchhiker-, Raumfahrer- oder Seemannsgarn spinnen, ein Kapitel des Reiseführers szenisch darstellen, die Zahl 42 tanzen oder vogonische Poesie zum Besten geben möchte, ist hiermit ausdrücklich aufgefordert, genau das zu tun!" Details
  • In Saarbruecken, Germany, a BarCamp ("Saarcamp") takes place. BarCamps are open conferences about things like technology and the web, a reaction to the invitation-only event Foo Camp. At Saarcamp, in two days, the net, social media, legal issues as well as internet technologies, community matters, and open source are discussed. And of course, the party on Saturday evening, a special secret among all the barcampers in Germany. Maybe, it's the only BarCamp with a real bar and cocktails in the world? The motto of this year's party is: Towel Day! Everything will be galactic. Welcome to Saarcamp! Photo with towels
  • In Glyfada, a suburb of Athens, Anima Rock Bar hosted a Towel Night, with home made Pan-Galactic Gargle Blasters. Details on Facebook.
  • published a refreshingly original article by Abhishek Mukherjee: "Towel Day: Remembering Douglas Adams". Recommended reading!
  • Hindustan Times published an article by Rahul Karmakar in a completely different style: "Throwing in the towel". If you're not Indian, you may need a Babel Fish for the jargon and local expressions.
  • On the Towel Day India Facebook page, several people are looking for fellow fans to celebrate together. Go there for the latest news about celebrations in India. We appreciate if you shoot us an e-mail if you learn about events in India, we have little info so far.
  • There's a Towel Day assembly at 7pm, location is described as "terrace, b-wing, krishnai apartments, parihaar chowk, aundh, pune 411007". Towels are mandatory! Details and RSVP on Facebook.
  • Parag Gupta made neat animated gifs of himself and his towel, here.
  • Interaction Live, a company from Bangalore, has made a website with information that can help you celebrate Towel Day: This site is due to later become accessible as
  • In Bali, the faithful Indonesian bunch are alive and well, and paid Tribute to Douglas on the 25th May 2013. "By popular request we have crossed back through the (Sanur) Universe and returned to our original Restaurant at the other end. Now called Safare, it still has the Balinese traditional setting and the best Italian cuisine in light years. The popular Towel Day shirts will be available again... Don't forget your obligatory towel for a free Pan Galactic Gargle Blaster, with more if also wearing a dressing gown!" They also say "Come along and swim with the dolphins!" (it's some kind of surprise) They will be serving 6 types of pizzas each named after the D. A.D.A.M.S initials at 42,000 ++ IDR each. If you are visiting Sanur Bali around this day, come along at 4.20 pm and meet the fans. They're a wonderful bunch, check out pics from their previous Towel Day get-togethers in 2011 and 2012! The venue:
  • In Cork, sentient beings bearing their towels were granted free admission to the Cosmos at the Castle Exhibition at CIT’s Blackrock Castle Observatory. The Castle Café served virgin Pan Galactic Gargle Blasters, giving the taste but not the extreme effects of the original! Details
  • Haaretz, Israel's oldest newspaper, published this article about Towel Day. They interviewed Moxie Magnus, Earth's Towel Day Ambassador 2013, Richard Harris and other froods from around the world about how to celebrate on May 25th.
  • Roberto and Valentina got married on Towel Day and posed with a (Swedish) Don't Panic towel. We wish them much happiness! Photo
  • Marco and Sabine also became husband and wife on Towel Day and posed with a towel made specially for the occasion. Photo
  • In Parma, the facebook group "Italian Towel Day" met from 7 p.m. @ Bar Cantarelli, Borgo Gallo. Free peanuts and Vogon poetry for all! More:
  • In Sacile, Friuli Venezia Giulia, a bunch of friends met in the "Sacro Graal" pub, 7 Piave Street. Games, competitions and free interpretations both of Adams' books and the films were planned. More info on and on the
  • In the Alps hitchhikers got together at an alpine refuge (altitude: 1200 meters), not far from Lake Maggiore. More precisely, here: (Foursquare) - (Google maps). The organizers wrote: "We ask all "life forms with towels" to come with their towels and we offer peanuts, beer and 4,2% discount on many prices. There will be the film projection, book reading and Vogon poetry contest." This was an initiative of "Cooperativa Sociale La Coccinella" and "La Ragione Sociale". RSVP and more on Facebook. Other info at
  • In Palermo, Towel Day will also be celebrated. Details and RSVP on Facebook.
  • In Conegliano, Librerie Coop celebrated Towel Day at its afternoon book festival. With readings from the books and a competition for "l'asciugamano più sorprendente" (the most amazing towel). They asked customers who couldn't attend to send a photo with their towel. Books were presented by their authors at 16:30, 17:00 and 17:30.
  • Geoff Zahn (USA) was traveling in Roppongi, Tokyo with his towel, and hoped to celebrate towel day with any hoopy froods who happened to find themselves nearby. Geoff dot gone at gmail dot com!
  • In the week before Towel Day, Esteban Cisneros, who teaches Spanish and Literature to seventh and eight graders at the Albanta "University for Kids", read some chapters of the first book with his pupils. They also posed for pictures with towels and the books. Fun was clearly had! Photos This was the second year they observed Towel Day. The previous year he gave a special lecture in the auditorium about Douglas Adams, his works and the importance of humour in literature. Kids had to come up with theories about 42 being the answer to life, the universe and everything, and they also read passages of Douglas Adams' books. On Towel Day itself, Esteban and a bunch of friends threw a Towel Day BBQ. Photos
  • Even in Namibia, Towel Day was celebrated! Photo
  • Nijmegen was a hotbed of Towel Day activity, with lectures, live comedy and music! Taking inspiration from the Nine Lessons and Carols for Godless People, organized by Robin Ince every Christmas in the UK, scientists and performers were brought together for an interesting, but accessible show. There were stand up comedians doing their bits, small lectures of a scientific and/or sceptical nature, a reading by a successful young fantasy writer, musical variety and a quiz. Pan Galactic Gargle Blasters were served. The concept was tested in December, on the day the Earth would allegedly be destroyed by the Vogons (according to the Maya's anyway), and it was quite a success, and a lovely evening. You could join the Facebook group and RSVP for the event. Photo
  • Dutch Web design agency Q42 ran its yearly towel give-away.
  • In Auckland, the frood who runs the Towel Day NZ page will was hanging around at Sylvia Park around midday, waiting for fellow hitchhikers. He or she was wearing a t-shirt featuring a plummeting whale and brandishing a loud and offensive towel. And driving a silver car with Hitch Hikers license plates...
  • In Invercargill, the city library ran a Towel Day promotion: staff carried towels and all patrons who came in carrying towels will receive a free voucher for one of the pay items. Also, they created this video (contains some great ideas and funny scenes).
  • James tried to get some Towel Day action going in NZ. Find him on Facebook!
  • Monique lives in a small town where no Towel Day action is going on and the Hitchhiker's Guide is virtually unknown. Not having hope to find others to celebrate with, she launched into a daring promo effort to get people interested in the work of Douglas Adams. She put posters up at school and told everyone she met to celebrate Towel Day and to read the books, watch the movie, find the radio show, anything. She also handed out pieces of paper with the passage about the many practical uses of a towel from The Hitchhiker's Guide. Also, she did some Towel Day themed body painting. She spent Towel Day carrying a towel, drinking tea and posting on the internet about it.
  • Darron Speck, an Englishman, made a charity cycle ride across Europe. On Towel Day 2013 he was planning to be cycling through Norway. In honour of the great man, he would be cycling naked, apart from a towel on his head. Some of the time anyway.
  • In Bergen, fellow hitchhikers, freaks and extraterrestrials gathered in honor of Douglas Adams at Finnegans Irish Pub at 7.00 pm. For more information see Facebook or write to towelday2013bergen at gmail dot com.
  • In Ostfold, there was a semi private tea party, in the garden of a hoopy frood. Any fellow Norwegian HHGTTG lovers who long for company on Towel Day were welcome to send an inquiry to juletante at gmail dot com. They might just get an invitation (depending on number of guests).
  • Froods at public transport company Kolumbus celebrate Towel Day again and will hand out a limited number of rfid-equipped towels that give you a free ride on alle Kolumbus buses and boats on Towel Day! You can see how the towels work in this video. They will be available (limited stock, first come, first served) from Friday 24th of May, from 12:42 at the following locations: the customer center at Byterminalen(Stavanger), the customer center at Fiskepiren (Stavanger), the train ticket counter at Ruten (Sandnes), and the Tourist Information at Bytunet (Haugesund).
  • Ida and Liv threw a private Towel Day party. It wasn't open to the public.
  • Trillian Amélie [last name omitted] celebrated her third birthday. She was born on Towel Day 2010! Her mom's blog
  • In Timisoara, Romania, the couchsurfing community organized a Towel Day event starting at 19:00. The year before they suffered through Vogon poetry but nevertheless had a great time. Details and RSVP on
  • In Cluj-Napoca, Gargle blasters and (Babel) Fish and Chips were be available at (ATTENTION, LOCATION HAS CHANGED, THIS IS THE NEW ONE) Euphoria Biergarten, Cardinal Iuliu Hossu St, from 21.30. Intergalactic community welcome. Dress code: anything that goes with your towel.
  • In Oradeao, a Towel Day flash mob appeared. Details and RSVP on Facebook.
  • In Saint-Petersburg, Towel Day was celebrated for the third time. There's a meeting at Dvortsovaja Square at 7pm and the movie was viewd in anticafe «Svobodnoye vremya» at 8pm. More information on
  • Martinus, the biggest online book retailer in Slovakia celebrated Towel Day. Here's an overview of what they were doing, complete with pictures of a most charming froodette illustrating the many uses of a towel. Martinus offered 20% off books by Douglas Adams from their e-shop and ran a photo competition. Five lucky winners were awarded special Hitchhiker style towels. They also run a chain of brick and mortar bookstores, and everyone who visited any of them with a towel on May 25th, got a special thematic pin button.
  • In Izlake, hoopy frood Jure set up a photographic exhibition in celebration of Towel Day. Everybody carrying a towel was welcome. Venue was the abandoned pool called Medijske Toplice (Medijske Spa). You can't miss it, it's a big object right next to the main road.
  • In Seoul, Daniel, an expat, celebrated Towel Day. The preliminary plan was to gather others to wear towels around their necks and walk about Itaewon and other areas of Seoul and inform others on this glorious day.
  • In Santiago de Composela (Galiza), DdoOLeR'2013 (Dia do Orgulho Lusista e Reintegrata/Dia Internacional da Toalha 2013) festivities took place. Provisional program:
    Afternoon (Massarelos square):
    * Escrach to the ILG (Galician Language Institute)
    * Speech by Teresa Moure, "godmother" of DdoOLeR'13
    Evening (O Pichel Social Centre):
    * Towel party with:
    - Speech by Teresa Moure, "godmother" of DdoOLeR'13
    - DJ, VJ & Portugaleoke (Lusofonic Karaoke)
    - Caipirinha, Caipiroska, Caipiríssima, Caipirega, Caipirão...
    - Surprises
    Latest info
  • In Ponferrada, workers at the Teleperformance call center celebrated Dia de la Toalla. Some had been doing this for four years already. In 2013 they already celebrated the day before Towel Day, at the Fiesta de la Vispera ("Eve Festival"): Acude a trabajar con tu toalla. Grandes premios a la mejor toalla: un café de la máquina ("Come to work with your towel. Great prizes for the best towel: a coffee of coffee's machine). And on Towel Day itself: Your towel is essential to work this day!. We count on you, we have your towel.
  • In Norrköping, an ever-expanding flange of hoopy froods gathered for the 11th time (they only missed Towel Day once!) to drink Pan-Galactic Gargle Blasters and revel in the memory of The One Who Wrote That Astounding Trilogy And Then Added Two Brilliant Parts, To Which Another Has Been Added - Oh, And Those Other Two Books, And The One With The Kakapo! This could be found at Enoteket - the Restaurant at the End... well... nearly at the end of that suspiciously shaped island in the middle of town, anyway. Towels! Dressing Gowns! Paraphernalia! Hilarity! The Absence of Panic! Flammable Breaths! The 26th of May does not exist. Doors opened at 17:00 (local planet time, CET.) "Stay cool and hide any non-standard appendages under your towel and all will be hoopy!"
  • In Härnosönd, at 18:00 froods could celebrate with food and drink in Bittens Rockbar. Details and RSVP on Facebook.
  • The SF Bookshop (Stockholm, Göteborg, Malmö) offered 10% off on all books, comics, manga and rule books to everyone with a conspicuous towel and sold its famous Don't Panic towels.
  • In Zurich, Towel Day was celebrated for the 4th time! Meeting place was once again the Polyterrasse of ETH Zurich, this time at 2 pm. Details and RSVP on Facebook. You can also find the organizers on Twitter and on
  • In Zurich, Reto organized an event in the augmented reality massively multiplayer online video game Ingress. Players had to write "42" with links between portals.
  • In Zwingen, The Fish Inn hosted a Towel Day party called "Always Know Where Your Towel Is" (so don't forget yours). It started at 20:00. Details and RSVP on Facebook.
  • In Kiev, a bunch of hoopy froods walked around with towels and dressing gowns, and met for a group photo. Details and RSVP on
  • David Hond married Hannah Tungate on Towel Day 2013. He knew where his towel was! Photo. Congratulations!
  • Miriam and Lee also got married. Towel on hand! Photo. Our congratulations!
  • Polly Adams, Douglas' daughter, tweeted a picture of James Thrift, Sue Adams and herself enjoying Towel Day in Cambridge.
  • James Thrift, Douglas' half brother, tweeted: "Happy towel day everyone. May all you froods towel based interactions be Hoopy ones. #towelday #DouglasAdams"
  • Stephen Fry tweeted: "Happy #TowelDay - lots of love being felt around the world for Douglas today. And for @pollyjradams too!"
  • Cambridge Towel Day Tour: See where Douglas Adams was born, lived, and performed, plus other locations associated with him, Hitchhiker's, Dirk Gently and Shada.
    Starts: 12:00 (for 12:15) Outside Cambridge Railway Station
    Ends: 13:45/14:00 in town, at Emmanuel College. A roundabout route so about 2.5 miles of walking.
    FREE, but please email CambridgeTowelDay AT gmail DOT com to let the organizers know you are coming and we will look out for you. Look out for beings with towels and Don't Panic t-shirts.
    Latest info and RSVP on Facebook. Photo Video
  • Cambridge Towel Day Talks: Hear Hitchhiker's fans and some special guests talk about Douglas, Cambridge, and/or Hitchhiker's. Further details on the Facebook page nearer the time.
    Starts: 15:00 in the Conference Room at Cambridge Central Library
    Ends: 18:00
    As far as we know, no list of speakers has been published, but this webpage said that the author of "Philosophy & the hitchhiker's guide to the galaxy" would be speaking. Nick Jolls also talked, his talk is available as a free download.
    Facebook event.
  • In Oxford, there was a towel pride flash mob at 1 pm in Bonne Square. Details and RSVP on Facebook.
  • In London, Whippersnapper Press once again hosted a Vogon Poetry Slam, for the third year running. This year it was on May the 24th, but it ran until midnight! After the slam there was music, dancing and schmoozing with a geeky playlist. Details and RSVP on Facebook. Videos of previous Vogon slams.
  • Also in London, a couple of froods organized an event called "Towels, film, and cocktails", with a screening of Hitchhiker's Guide to The Galaxy. Venue is The Exhibit Balham, 12 Balham Station Road. Start of the event is 6:30pm. Book your tickets here. Details and RSVP on Facebook.
  • Canterbury had Vogon Poetry Readings at The Beaney Art Museum and Library from 14:00 until 15:00 in the Community Room. "Come along and recite your own poetry. Hear classic quotes from Adams' work. Dressing gowns encouraged and bring your own towel". Details
  • If you were in the Cardiff (Wales) area, you should have gotten in touch with Amanda if were doing anything!
  • In the area round Ormskirk, lancashire, Johathan Coney hid 42 geocaches to celebrate Towel Day this year. They were published on Towel Day around 930 BST and you could find them here
  • Darron Speck, an Englishman, planned to pull a stunt in Norway. See his entry in that country's section.
  • Millie, Alex, Patryce, Emma and Liv celebrated Towel Day with their schools book club (at The Friary, Lichfield). We like the idea. This is something that could be done in many schools. They are also made Pan-Galactic Gargle Blasters (dangerous!), a huge The Hitchhiker's Guide to the Galaxy cake, Babel Fish, body art, masks, a dance routine and loads more hoopy things.
  • The Royal National Institute of Blind People posted about Towel Day, with references to the braille versions of the Hitchhiker's Guide series.
  • In Edinburgh, there was a tea time meeting. Just a bit before tea time, in the courtyard of St Giles. Details and RSVP on Facebook.
  • The York Press ran a short article about the upcoming new production of Hitchhiker's Live that will be performed at York Grand Opera House this year. And added "Tomorrow marks ‘Towel Day’, started by fans of the series in 2001 to commemorate the death of creator Douglas Adams, which references the quirky series’ life-saving advice that you should 'never go anywhere without your towel'."
  • The Daily and Sunday Express published an article by William Hartston called "Top 10 facts about towels".
  • The Columbus Ledger-Enquirer ran a short article on Geek Pride Day and Towel Day.
  • tweeted about Towel Day and featured its 2001 entry about early plans for a "Towel Day" (updated since).
  • Pan Macmillan was aware of Towel Day, with Rob Cox blogging and Bella Pagan tweeting about it.
  • Ken Nicholas organized the Fourth Annual Horsham Acturial and friends Towel day picnic. They aimed to be in the park at midday for a nice lunchtime get together with some Vogon poetry stylings. Ken might bake a towel shaped cake with "Don't Panic" written on it. But then again, maybe not, as he'd have to bake it on Thursday, and he never could get the hang of Thursdays.
  • At AudioGO, formerly known as BBC Audiobooks, all Hitchhiker’s Guide to the Galaxy download titles were for one day only available at 42% off - direct from their website. The discount did not apply to CD's and other Douglas Adams downloads.
  • Joe Wolfe and Heather Holcombe Stoutner got married in Texas. They posed with special towels made for the occasion. Photo. Congratulations!
  • Simon Jones, the original Arthur Dent (from both the radio series and the BBC tv series), celebrated Towel Day in New York!
  • Astronaut Samantha Christoforetti tweeted: Fire on #ISS? DON"T PANIC and always know where your towel is. From #Exp42: happy #towelday!" The photo was taken in the ISS mockups at Johnson Space Center, Houston.
  • In Atlanta, Georgia, Earth's Intergalactic Towel Day Ambassador Moxie Magnus was hooping it up with her froods at Timegate. They had a Vogon Poetry Slam (if you are remotely suicidal, please do not attend).
  • The New York City Celebration started at 1pm, Saturday May 25th in Washington Square Park 5 Ave, Waverly Pl., W. 4 St. and Macdougal St. Manhattan, New York 10011. Science fiction cosplayers were highly encouraged to attend, everyone HAD TO have a towel. A human formation of "DNA 42" or "42" was formed, as it had never been done in New York before. Fans were interviewed during a podcast recording. After the Washington Square Park festivities participants walked a few blocks away to toast and celebrated at Bowlmor Lanes 110 University Pl (Btw 12th & 13th St) New York, NY 10003. RSVP & more info on Facebook.
  • DISCOVER magazine mentioned Towel Day in the Calendar of their May 2013 issue. Thank you Elisa Neckar, you sure know where your towel is!
  • USA Today ran a short article on Geek Pride Day. The author noted "May 25 also coincides with the anniversary of the release of the first Star Wars film and Towel Day, which is observed by fans of Douglas Adams' A Hitchhiker's Guide to the Galaxy."
  • The Calusa Nature Center and Planetarium of Fort Myers Florida hosted a Towel Day celebration on the 25 of May in 2013. All guests were welcome to bring their towels and join in on activities such as: a Hitch hiker's guide quiz bowl, reading your favorite passage on stage, refreshments, Quotation contests, and games and crafts for kids. This event was free with admission to the museum.
  • In Seattle, some folks in transgender communities got together to watch Hitchhiker's Guide, have great food, and a "best towel" contest. Details here.
  • In Atlanta, Battle & Brew food and games celebrated Towel Day starting at 2 pm and offered 10% off your tab if you came in with a towel. "Come on in, have a beer and watch some Hitchhikers Guide to the Galaxy!" Details
  • In St. Louis, MO, anime store Animeggroll did a towel drive for the local Crestwood animal shelter. On May 25th, 2013 with a donation of a towel (it must not have holes or frayed edges as the animals can get caught up in them) or a roll of paper towels they gave 20% off any one new item in the store that day only. They were also accepting donations of these needed items for the shelter: Dry Purina dog and cat food, Pedigree canned dog food, 9 Lives canned cat food, dog and cat treats, Regular cat litter, rawhide chews, cat toys, and used dog & cat beds, collars & leashes in good condition. Cleaning supplies, paper towels were also always needed. Source
  • In Oxford, MS, Towel Day was celebrated at 5pm, at Frank & Marlee's, 1210 Harrison Ave. Douglas Adams fans were invited to wear their favorite bath robe/towel combination, read their most annoying Vogon poems, brag about their latest "Pan Galactic Gargle Blaster" experience, play a game of Scrabble with white mice, etc.
  • In Rochester, NY, Marge's Lakeside Inn, 4909 Culver Rd, hosted hoopy froods, hitchhikers, freaks, and extraterrestrials on the 25 of May in 2013 at 7pm. - It's the Bar near the unfashionable end of the Northern Spiral Arm of Culver Rd., on the shore of the Sea Of Ontario. Fans were invited to wear their favorite towel.
  • In San Diego, you could celebrate from 2-5pm at Tiger Tiger pub, 3025 El Cajon Blvd. "Come celebrate the life and work of Douglas Adams. Please carry a towel, bring signs with the number 42, and anything else you want to bring that relates to the Hitchhiker's Guide to the Galaxy series or the Dirk Gently series. Activities: Read aloud from your favorite Douglas Adams book. (please bring the book); Best Towel Contest! (You may win a beer.); White elephant towel swap. (Buy a funky, crazy, or ugly towel and wrap it as a gift. We will swap gifts like at a Christmas party.)... Tiger Tiger has great craft beer and food. Stay awhile and have fun. Bring your friends!"
  • The Southwest Oklahoma City Library showed the Hitchhiker's Guide movie. If you wanted to be there, you had to register before May 23th 10am.
  • In Plattsburg, SUNY faculty and staff posed with towels for a great picture. One student commented: "I knew I picked the right school :-)"
  • At Minnesota State University Moorhead Planetarium in Moorhead, MN, at 7pm a Solar System Ambassador from North Dakota conducted a live guide to the galaxy enhanced with readings from The Hitchhiker's Guide to the Galaxy. Planetarium admission was $2 per person; $1 for hoopy froods who came with their towels. Bonus features included a Total Perspective Vortex and a Coolest Towel Contest.
  • In Washington DC, the Chevy Chase branch of DC public library celebrated Towel Day. And if you wore your towel to the library on Towel Day, you could get a special prize!
  • In Nashua, NH, the Nashua Public Library set up a small display about Douglas Adams and collected towels for donation to a local animal shelter. "Stop by, drop off a towel and pick up a book!"
  • In Greene County, the public library celebrated Towel Day and posted a bunch of hoopy photos! You can tell they had fun.
  • In New Brunswick, NJ, the Free Public Library celebrated or at least had a sign to remind visitors of Towel Day!
  • In Gainesville, Florida, Mike wanted to celebrate with fellow Douglas Adams fans at 4 PM EDT (4 hours behind UTC) at the Ballyhoo Grill. Details and RSVP on Facebook.
  • In Bothell, WA, on May 24th, 25th and 26th the Center for Bird and Exotic Animal Medicine offered $5 off the examination fee if you came in for your appointment with your pet carrying a towel. $10 off if you donated an ORANGE towel (in good condition). $15 off if you carried a towel, donated an ORANGE towel (in good condition) AND carried a copy of the Hitchhiker's Guide on their person. And a free exam if you carried a towel, carried any Douglas Adams book and were able to sing the lyrics to the song "So long and thanks for all the fish". One discount per family, regular daytime appointments only, specified dates only. Dr. Maas praised Douglas Adams as a hero to the environment and a great inspiration to many in the exotic animal veterinary community.
  • In Hudson, OH, The Learned Owl Book Shop tweets: "Douglas Adams fans! Don't forget: show us your towel tomorrow for Towel Day & receive 20% off your entire purchase".
  • In Mays Landing, NJ, Farpoint Toys & Collectibles, a small store specializing in nerdery of all types invited their friends, fans and customers to stop in for some Towel Talk (and a discount if they showed their towels)!
  • In Tallahassee, FL, Ice Cream Parlor/Toy Store/Candy Store Lofty Pursuits, celebrated Towel Day: "Try our Eccentrica Gallumbits, 3 scoops of ice cream with a cherry on top of each one. Enjoy something almost but not quite entirely unlike tea. Bring in your towel for a discount (and why would you be without one) Bring in a sofa so we can get it stuck on a landing. Our soda jerks might even like a nice petunia. Best of all our ice cream wants to be eaten. Better, our ice cream is not played by Peter Davidson." The owner has his copy of the Hitchhiker's Guide that Douglas Adams autographed when he was a kid (the owner, not Adams) on display. They met several times. Do bring your towel: "If you do not bring a towel I will read you some poetry. Yes that poetry."
  • Jared, who lives in Lindon, UT, threw a private party with some hoopy froods where towels would be worn, food would be eaten and Vogon Poetry would be read...
  • In the Ramblewood East condo of Coral Springs, Florida there was a private gathering for the second year featuring pan galactic gargle blasters hitchhiker related showings and a strict towels only policy, tea was also consumed.
  • On, Lynley's Tolls-Meade's daily radio show was about Towel Day. It aired from 4-5PM US Eastern Standard Time. Islanddreamzradio is the #2 station in a rather laid back genre called "TropRock". Lie down on your towel and let their sweet music transport your mind to the tropical beaches of planet Earth, even if in reality you're lying on the brilliant marble-sanded beaches of Santraginus V, at the other end of the universe. To help you not panic, they reassured us that there will be no Vogon poetry read that day.
  • An unexpected competition in the last days before Towel Day! The Hitchhiker's Live show is a traveling show with members of the original radio cast. They were asking you to submit a picture of yourselves with your towel by e-mail to towelday2013 at gmail dot com, on their Facebook page or by tweeting them @HitchhikersLive. One frood will be picked from the entries to win a tour t-shirt AND a meet and greet with the cast (featuring stars from the original radio show and VIP guests) at the venue of their choosing. Hitchhiker's Live will be touring the UK again from 14th September-29th November. Check them out on Facebook or on their website.
  • The 2013 Towel Day Ambassador competition contest yielded three winners! Joel was selected as Towel Day Ambassador for Canada (with 35 votes), Jessica earned the title of Towel Day Ambassador for the USA (with 433 votes) and Moxie (571 votes) became Earth's Intergalactic Towel Day Ambassador 2013! Congratulations to them! And a big thanks to the Toronto froods who made it all possible! You can still "like" the Ambassador Contest page in order to see upcoming pictures and be informed of future contests.
  • Earth's Towel Day Ambassador 2013, Moxie Magnus made a short Towel Day video. Watch it here. We have officially been outweirded. Again. Which is a good thing!
  • A cool cat called Trocar was giving away posters autographed by Douglas Adams! He got them after interviewing him. Details
  • Oren Mashovski created a Facebook cover to promote/celebrate Towel Day! Get it here!
  • Huge DNA fan Ana Djordjevic from made a brilliant infographic about the number 42 and Towel Day. Get it here. They also made one in 2012. They're pros: is a visual marketing firm that specializes in infographics and data visualization.
  • For the fifth year in a row, talented graphics artist and user experience designer Travis Avery offered free Towel Day themed wallpapers for your computer, tablet or phone. This year he built two new wallpapers at extremely high resolution. Get them here. He also gave away some exclusive graphics on twitter.
  • was inviting froods everywhere to send them towel photos, not only on May 25th but throughout May. Details here.
  • If you don't know, hurry over and discover what they're about. Hint: it was a project founded a long time ago, by someone we all love! They were actively encouraging their users to celebrate Towel Day and visit <3
  • In a competition by Bags of Love, makers of personalized items, you could try your hand at designing your personal towel. When the contest closed at 5pm (BST) on Tuesday 21st May, 120 designs had been submitted by froods from all over the planet. The five winners, who the company would try to send a maxi sized personalised beach towel with their design printed on it by Towel Day, were:
    Our most sincere congratulations to these winners and the organisers!
    BagsOfLove also offers offered 20% off your purchase with the discount code "TowelDay".
  • Yahoo covered Towel Day & the UK sci-fi scene in an article by the hoopy Amanda Castleman.
  • While so far Google didn't feature a special "doodle" on Towel Day, in 2013 they did make one for Douglas Adam's birthday! Great news! Alexis Kleinman at Huffington Post really knows her subject (and where her towel is). She not only wrote about the doodle, but also mentioned Towel Day and remembered the petition for a Towel Day doodle. Thank you Alexis, Huffington Post and whoever was involved in getting this doodle made!
  • celebrated Towel day by having a photoshoot, check it out! (safe for work)
  • Science fiction author D.L. Morrese, author of the Warden Novels, published a poem called "’Twas the night before Towel Day".
  • Max Beeman, made a music video full of DNA references... can you find them all? He won first place with the video in his school's music video contest.
  • At, seller of geeky stuff, the month of May was dedicated to the life and works of Douglas Adams, with a bunch of related products and promotions arriving in the weeks leading up to Towel Day. They plan to donate GBP 1 from every Douglas Adams product they sell to the Save The Rhino charity. They're kicking off this month with this post. And their latest posts can be found here.
  • Web comic Strange Quark featured a special Towel Day comic.
  • At AudioGO, formerly known as BBC Audiobooks, all Hitchhiker’s Guide to the Galaxy download titles were available at 42% off - direct from their website.
  • Karolyn Timarkos was giving away copies of her novel "Keeper of the Atlas". You could enter the draw here.
  • Hayley Stevens, "your friendly neighbourhood paranormal investigator", posted "Today is Towel Day and the answer is 42". She tells about her quest for answers, after a religious upbringing, and how she ended up getting a "42" tattoo.
  • Writer L.G. Keltner invited all fans of Douglas Adams to sign on for a blogfest hosted by her (May 24th-27th) on her blog Writing Off the Edge. Here's how you could participate.
  • Isabella "Izzy" Von Lichtan created a Facebook page to encourage people to celebrate Towel Day over a cup of tea. Here's why: "Is Tea the Answer to Life, the Universe and Everything? The premise to the Hitchhiker's Guide to the Galaxy is that the answer to the BIG question of what is the meaning of life, the universe and everything is... 42. What can this mean? Well I think I have the answer: 42 = Forty Two = For Tea Two = Tea for Two !" (source).
  • Peter Tamas Gyuratz created a nice picture to promote Towel Day.
  • YouTube user popKraken made a Towel Day video: 42 Haiku & 42 Ways to Fold a Towel. As obligatory on YouTube, it contains a cat. And as required by Towel Day tradition: lots of towels!
  • was hosting a pretty spiffy looking Towel Day countdown.
  • Skarekrow13, player of multiplayer online game Demons and Dark Souls was promoting Towel Day and encouraging people to observe it in-game, carrying virtual towels.
  • A number of you posted in a wild variety of forums: MacResource, DMT-Nexus, Professional Pilots Rumour Network, The Student Room, GOG, NintendoLife, HaloCustoms, etc.
  • On Bookriot, Jeff posted "For Towel Day: The 42 Best Lines from Douglas Adams’ HITCHHIKER’S GUIDE TO THE GALAXY Series".
  • In online-game The West, twelve new quests and a new collection were introduced in celebration of Towel Day.
  • The Terran Federation (a micronation located in Georgia, USA), celebrated Towel Day as a national holiday. Plans for the event included watching the movie (pausing at the 42:42 mark), and Hitchhiker's Guide-themed decorations. Anyone was free to stop by and join in (they have an "open border" policy) the festivities. For more info, please visit
  • British poet NobodyTrue wrote a poem called "Life, Dont talk to me about life... A poetic Trilogy in four parts".
  • Olle Nykvist wrote and performed a song in memory of Douglas Adams: "Towel Day".
  • Seth Irwin Pederson sang "Row, row, row your bot!".
  • Nick Scipio and posted pictures of nakes ladies with towels. Those who want to see them, will probably find them.
  • Matt and Donald from the "Matt and Donald Show" interviewed random strangers with questions of galactical importance. Watch the interview here on Youtube.
  • The cast of Graceland, Paraguay The Movie shot a Towel Day video.
  • Projeto42 made a short animation with elements from the universe of Douglas Adams.
  • published "Interstellar hitchhikers, rejoice: it's #TowelDay!"
  • Norbert Preining blogged about Towel Day and the wonderful resemblance between Douglas Adams' Starship Titanic and the spectacular Hotel Kawakyu.
  • Rangewoman Inc got together some contacts from Facebook and Twitter for an online event:
    • Adam contributed a "Where are they now" interview with Ford, Zaphod and Marvin.
    • Gobbledegook42 posted about Douglas Adams meeting Marvin.
    • Liz Young wrote the lyrics for "Hitchhiker girls", a parody of "California girls".
    • Shano is reporting directly from Australia in "Wombats: A Last Chance to See".
    • Tammy posted a review on "Last chance to see" by Douglas Adams.
    • Etc.
  • At The Yalsa Hub, Jessica Miller wrote "In Honor of Towel Day: A Mini-Guide to Other Essential Items You Should Never Hitchhike the Galaxy Without".
  • On The Daily Dot, Gaby Dunn posted "42 things every interstellar hitchhiker should see on Towel Day".
  • On BuzzFeed, Rick Strandlof made a post called "Happy Towel Day!" with a lot of really hoopy images that convey what Towel Day is about.
  • Code 42 Software, makers of backup solutions, ran their third annual competition in which 42 froods could win a towel with the answer to Life, the Universe and Everything on it, and they were also giving away 42-month plans.
  • PPC Hero, "the one-stop blog for all things pay per click", published a special version of their mascotte and wrote "Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we’re happy to show off our Hero’s participation in the annual holiday".
  • was offering 25% off any of their towels if you use the promotion code TOWELDAY at checkout (code is valid through Saturday May 25th).

Our favourite 2013 YouTube video, by Moxie Magnus, Earth's Towel Day Ambassador 2013